KLM: The Orange Experience

King’s Day is an important holiday in Amsterdam, but it’s not always so well-known to the rest of the world. Imagine a street party and market rolled into one, and add a whole lot of orange, and you’ll begin to understand what King’s Day is all about. To spread the festive fun to America, KLM and Heineken partnered up to offer this incredible experience to 10 lucky winners in New York City.

The fun began right where you might expect: on Amsterdam Avenue in NYC. Here, KLM and Heineken prepared to pull aside the lucky contestants to win the experience of a lifetime. They set up a mini replica of King’s Day, and asked random passers-by some dance-related questions. They didn’t know it at the time, but when these people answered correctly, they were put in the running for the Orange Experience of their life.

The winners met at JFK airport on April 25, with no idea where they would be headed next. To their surprise, they were given tickets to board a plane straight to Amsterdam, to enjoy King’s Day and the ultimate Orange Experience firsthand! After the long plane ride, they were greeted by an orange bus which took them straight to the Heineken Brewery for some great beer tasting.

After that, a canal trip awaited them where they had the chance to experience the city and the massive orange party through it’s gorgeous waterways. They even enjoyed a private performance by DJ Armin van Buuren who hopped on board unexpectedly! The party continued on as these lucky Americans celebrated this famed Dutch holiday in style.

Check out the Orange Experience video below: