Online marketing sounds like it can be a huge, daunting task for businesses of all sizes, but it doesn’t have to be. It seems that in this day and age, online marketing is big business with many people searching out the expertise of those who are well versed in the trade to help them maximise their reach and customer conversions. With many different ways to approach online marketing, the only question is ‘where to start?’. Here are some great online marketing ideas you can try in 2019.
Creating A Relevant Blog
While it might seem that everyone and their dog has a blog today, having relevant blogs is key to creating a great marketing plan. Blogs with relevant content will bring customers and clients back to your website time and time again to read what you’ve been up to or what tips and ideas you’re sharing. A blog doesn’t need to take huge amounts of time to write either and you can do it as little as once a week, as long as it’s consistent. Blogs add a huge amount of value to your site and your business and allow you to engage your customers in other meaningful ways.
SEO Your Content
Using search engine optimisation to help create your content is one of the best ways to ensure your website gets seen by the people you want it seen by. SEO will help your site and business be listed among searches when customers search for specific keywords in relation to your business, so it’s important to use keywords such as those in your content throughout your blog, site and on your product descriptions.
Make An Online Store
Online stores are a great way to help market your products in 2019, making it easier than ever for customers to purchase a product or service without having to step foot inside a brick and mortar store. There’s a lot of reasons a customer may not come to a physical shop – mobility issues, hectic scheduling amongst other reasons – so providing the option, if possible, to purchase items online can ensure you’re still targeting that population of customers who need your products.
Social media is a great way to help spread the word about your business and services and get customers clicking on your links to products, your website and more. Social media is also a way to really engage with your clients, helping to build client relationships and provide a base off of which to begin to foster trust in your brand which in turn creates repeat customers.
So if you’ve been looking for great ways to start a fantastic online marketing plan for 2019, hopefully these ideas will get those creative juices flowing. Good luck!